Royal Enfield Indonesia: Brief History



	The story of Royal Enfield Motorcycles began in the 1880’s with the Townsend Cycle Company. The organization moved on to become the Enfield Cycle Company and then Royal Enfield Motorcycles. Across time, some magnificent machines were built. In early 1931 with the model JS, they created the forerunner of the very popular Bullet range. Royal Enfield Motors later opened a plant in India at Chennai, and it lives to this day true to the memory of its creators. Crafting the legends that defy time itself.

	The tradition of rolling out sturdy and classic motorcycles, built with sound and reliable British technical expertise and design, started in India in 1955. Since then the blue-blooded legacy has grown by leaps and bounds, and the motorcycles are bought by bike-enthusiasts, nostalgic bike-lovers, aficionados and commuters in all continents. This fierce loyalty is fired by the old-world charm of the Enfield Bullet in a machine that is easy to ride and service, and has endured the test of time with changing technology.

	Royal Enfield Motors operates out of two plants. The Chennai plant started in 1955 and over the years has undergone dramatic changes, with installation of modern work practices and new machines, quality systems, adoption of TQM work culture, etc. The new plant at Jaipur [about 250 kms from Delhi] was set up in 1999 and boasts of ‘state of the art’ technology, cellular layout and flexible manufacturing systems. Royal Enfield embraces the philosophy of " Customer Care and Delight ". It believes that every customer is part of the Enfield family of bike-lovers who are bonded together by an invisible passion for biking as a way of life. With heavy reliance on Information Technology, installation of ISO 9001 systems, modern business facilities, etc., Royal Enfield Motors is well equipped to face the challenges of the new millennium and achieve milestones in the global arena.

	Royal Enfield exports to virtually every corner of the globe. This gobal network comprises 30 importers in 25 countries such as Japan, USA, UK, Australia, France, Germany, Italy, Sweden, Denmark, Greece, UAE, South Africa, Mexico and so on. The product range from the stable of Royal Enfield Motors defies time, defies imagination. The Bullet 350 cc and Bullet 500 cc in Classic and Deluxe styling, are legends which carry the spirit of motorcycling into this century and yet stay true to the image they were created in. The Lightning 500 cc is with Custom styling. With a view to staying in tune with new and changing market trends and customer preferences, a range of motorcycles have been introduced in the domestic as well as international markets. Machismo A350, manufactured at the new plant at Jaipur, has an engine based on advanced lean-burn technology, designed with technical assistance from AVL of Austria, a world-famous R&D firm, specializing in Internal Combustion Engines. The Lightning 535 Custom bike has an engine designed with inputs from renowned motorcycling expert, Fritz Egli of Switzerland. Launched recently, these bikes are aimed at redefining the experience of motorcycling while retaining the hallmark characteristics of the Bullet.